Growth
Taqueria La Michoacana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Michoacana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Taqueria La Michoacana locations across 11 US states.
Tracked stores by state
- Washington 2
- Connecticut 1
- Georgia 1
- Louisiana 1
- North Carolina 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Taqueria La Michoacana
Tracked chains Taqueria La Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New Egypt Marketplace
100
L
Lakehurst Naval Base
45
M
McGuire Commissary
38
B
Barksdale Main Exchange
35
Barksdale Main Exchange
35
B
Barksdale Commissary
33
Barksdale Commissary
33
S
Speedway's All Star Bagel Stop
30
T
Tortilleria Rosita
26
B
Barksdale Federal Credit Union
24
Barksdale Federal Credit Union
24
L
La Cumplidora
20
I
Italy's Best
20
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