Growth
Taqueria Del Sol against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria Del Sol's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Taqueria Del Sol locations across 6 US states.
Customer overlap
Who shops at Taqueria Del Sol
Tracked chains Taqueria Del Sol customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gualala Supermarket
100
D
Don Carlos Mexican Restaurant
100
M
Mi Tienda
78
C
Checkpoint
76
T
Taqueria La Favorita
60
P
Panchos Meat Market
60
D
Dona Chela Restaurant
60
B
Bayou City Wings
59
D
Dot Coffee Shop
55
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