Growth
STORY against its category
The biggest tracked US flower shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks STORY's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Disneyland Park
|
+7.0% |
| 2 |
B
Banner's Hallmark Shop
|
-24.4% |
| 3 | S STORY | -1.9% |
| 4 |
M
Meadows Farms Nurseries and Landscape
|
+14.3% |
| 5 |
I
ilani Casino Resort
|
- |
| 6 | R Route 66 | - |
| 7 | H HEB Blooms | -1.4% |
| 8 |
G
Geisinger
|
-2.4% |
| 9 |
F
Flowerama
|
-6.7% |
| 10 | W Warners Bros Studio Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked STORY locations across 10 US states.
Tracked stores by state
- Georgia 2
- Kentucky 2
- Ohio 2
- California 1
- Illinois 1
- New Jersey 1
- New York 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at STORY
Tracked chains STORY customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Circles of Peace
94
C
CirclesX
77
I
Ifixubreak HEB
64
C
Cox's Smokers Outlet
50
R
Richmond Utilities
49
Richmond Utilities
49
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