Growth
Star of India against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Star of India's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Morongo Band of Mission Indians | - |
| 2 | T Taste of India | -1.4% |
| 3 |
R
Red Fort Cuisine Of India
|
+17.3% |
| 4 | T Taj Indian Cuisine | - |
| 5 | I India Palace | -2.1% |
| 6 | T Tandoor | +8.6% |
| 7 | S Shalimar | - |
| 8 | C Chai Pani | - |
| 9 | B Bollywood Masala | -4.2% |
| 10 | M Mumbai House | -2.3% |
| 25 | S Star of India | +15.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Star of India locations across 11 US states.
Customer overlap
Who shops at Star of India
Tracked chains Star of India customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kindred Market and Cafe
100
W
Western Market
68
F
Ferndale Foods
63
T
Tony's Tavern
45
C
Casa Nueva Restaurant & Cantina
44
D
Donkey Coffee & Espresso
37
C
Court Street Coffee
37
T
The Red Hook
28
R
Rainbow Liquor
28
O
One-Eyed Betty's
26
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