Growth
Sports Treasures against its category
The biggest tracked US team & fan merchandise chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sports Treasures's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Lids
|
+1.0% |
| 2 |
R
Rally House
|
-0.5% |
| 3 |
P
Pro Image Sports
|
-3.5% |
| 4 |
A
Alumni Hall
|
+5.2% |
| 5 | J Just Sports | - |
| 6 |
T
The BFLO Store
|
+16.9% |
| 7 |
V
VolShop
|
-6.1% |
| 8 |
P
Packers Pro Shop
|
-12.3% |
| 9 | D Dallas Cowboys Pro Shop | - |
| 10 | S Sports Fever | -17.3% |
| 16 | S Sports Treasures | +13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Sports Treasures locations across 3 US states.
Tracked stores by state
- California 10
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Sports Treasures
Tracked chains Sports Treasures customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Underdog Collectibles
100
P
Petco Park
22
Petco Park
22
M
MWR Ticket and Travel
13
L
Legends Hospitality
13
Legends Hospitality
13
More trends