Growth
Smokey Mo's BBQ against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smokey Mo's BBQ's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Smokey Mo's BBQ locations across 1 US state.
Tracked stores by state
- Texas 12
Customer overlap
Who shops at Smokey Mo's BBQ
Tracked chains Smokey Mo's BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Guilbeau Food Mart
44
B
Big Country
42
H
Hutto General Store
38
J
Jardin Corona
38
J
Jardin Del Rey
34
P
Pedernales Electric Cooperative
30
Pedernales Electric Cooperative
30
R
Rio Grande Tex Mex
29
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