Growth
Simply Mac against its category
The biggest tracked US electronics store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Simply Mac's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Best Buy | -1.9% |
| 2 | Apple | -1.9% |
| 3 | Micro Center | +11.0% |
| 4 | Batteries Plus Bulbs | -0.0% |
| 5 | Abt Electronics | -5.3% |
| 6 | uBreakiFix | -21.7% |
| 7 | Electronic Express | -6.0% |
| 8 | B&H Photo Video | - |
| 9 | Gamers Guild AZ | - |
| 10 | Mike's Camera | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Simply Mac locations across 7 US states. Utah, Indiana, and Arkansas hold 60% of them.
Customer overlap
Who shops at Simply Mac
Tracked chains Simply Mac customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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