Growth
Shalimar against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shalimar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Morongo Band of Mission Indians | - |
| 2 | T Taste of India | -1.4% |
| 3 |
R
Red Fort Cuisine Of India
|
+17.3% |
| 4 | T Taj Indian Cuisine | - |
| 5 | I India Palace | -2.1% |
| 6 | T Tandoor | +8.6% |
| 7 | S Shalimar | - |
| 8 | C Chai Pani | - |
| 9 | B Bollywood Masala | -4.2% |
| 10 | M Mumbai House | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Shalimar locations across 5 US states.
Tracked stores by state
- California 5
- New York 2
- Indiana 1
- Kentucky 1
- Michigan 1
Customer overlap
Who shops at Shalimar
Tracked chains Shalimar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
SLO Food Co-op
93
H
Honest Weight Food Co-OP
77
U
U2 Japan
64
E
East Greenbush CSD
62
N
New India Bazaar
59
S
Sri Siam Thai East Greenbush
57
A
Aladdin Halal Market
52
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