Growth
Primo's Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primo's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mellow Mushroom
|
+0.2% |
| 2 |
L
LaRosa's Pizzeria
|
-2.4% |
| 3 |
B
Barro's Pizza
|
+2.0% |
| 4 |
I
Idaho Pizza Company
|
+5.0% |
| 5 |
P
Pizza King
|
-10.9% |
| 6 |
D
Dion's
|
- |
| 7 |
G
Grimaldi's
|
+9.2% |
| 8 |
G
Giordano's Pizza
|
-1.1% |
| 9 |
R
Rosati's Pizza
|
+8.3% |
| 10 |
D
Dewey's Pizza
|
-13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Primo's Pizza locations across 5 US states.
Tracked stores by state
- Michigan 4
- Illinois 2
- Pennsylvania 2
- Alabama 1
- New York 1
Customer overlap
Who shops at Primo's Pizza
Tracked chains Primo's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Market Square
100
B
Brewskies Beverage
91
R
Riya Tobacco & Cigars
90
T
Tobacco & Gift Shop
87
T
Triplets Family Restaurant
55
P
Pocono Beer
49
G
Gray's IGA Foods
48
M
Mt. Chalet
45
S
Salsa King Restaurant
45
S
Stroud Smoke Shop
44
More trends