Growth
Orange Julius against its category
The biggest tracked US smoothies, juice & acai chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orange Julius's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tropical Smoothie Cafe | +2.2% |
| 2 | Smoothie King | -2.7% |
| 3 | Jamba | -3.0% |
| 4 | Playa Bowls | -1.9% |
| 5 | Nekter Juice Bar | -15.9% |
| 6 | Everbowl | +3.3% |
| 7 | Planet Smoothie | -16.9% |
| 8 | Robeks Fresh Juices & Smoothies | -6.7% |
| 9 | Juice It Up! | +7.2% |
| 10 | Roxberry Juice Co. | -7.0% |
| 31 | Orange Julius | +16.6% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Orange Julius locations across 13 US states. Colorado, California, and Georgia hold 39% of them.
Tracked stores by state
- Colorado 3
- California 2
- Georgia 2
- New York 2
- Hawaii 1
- Iowa 1
- Maryland 1
- Michigan 1
- North Dakota 1
- New Mexico 1
- Oregon 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Orange Julius
Tracked chains Orange Julius customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pearl Harbor
100
Hickam AFB Commissary
75
Pearl Harbor Commissary
69
Schofield Barracks
45
Schofield Barracks Main Exchange
26
Ford Island
24
Fire Rock Navajo Casino
23
Market 32
21
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