Growth
NAYA against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks NAYA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | CAVA | +13.1% |
| 2 | Taziki's Mediterranean Cafe | +11.8% |
| 3 | Luna Grill | -0.4% |
| 4 | The Great Greek Mediterranean Grill | - |
| 5 | Aladdin's Eatery | -10.0% |
| 6 | mezeh | -9.7% |
| 7 | Moby Dick House of Kabob | -7.4% |
| 8 | Nick The Greek | +17.9% |
| 9 | Pita Way | +12.1% |
| 10 | Pita Jungle | -12.8% |
| 32 | NAYA | - |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked NAYA locations across 8 US states. New York, Massachusetts, and New Jersey hold 86% of them.
Tracked stores by state
- New York 25
- Massachusetts 3
- New Jersey 2
- California 1
- Connecticut 1
- Illinois 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at NAYA
Tracked chains NAYA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends