Growth
mezeh against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks mezeh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked mezeh locations across 6 US states and DC.
Tracked stores by state
- Virginia 15
- Maryland 10
- North Carolina 4
- District of Columbia 2
- New Jersey 2
- Pennsylvania 2
- New York 1
Customer overlap
Who shops at mezeh
Tracked chains mezeh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patuxent River Naval Air Base
78
M
McLanahan's Downtown Market
62
McLanahan's Downtown Market
62
D
Doggie's Pub
46
Doggie's Pub
46
B
Bradfords Neighborhood Market
45
L
Leonardtown Pub
43
S
Sweetbay Restaurant and Bar
42
P
Penn State Housing & Food Services
41
Penn State Housing & Food Services
41
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