Growth
mezeh against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks mezeh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | CAVA | +13.1% |
| 2 | Taziki's Mediterranean Cafe | +11.8% |
| 3 | Luna Grill | -0.4% |
| 4 | The Great Greek Mediterranean Grill | - |
| 5 | Aladdin's Eatery | -10.0% |
| 6 | mezeh | -9.7% |
| 7 | Moby Dick House of Kabob | -7.4% |
| 8 | Nick The Greek | +17.9% |
| 9 | Pita Way | +12.1% |
| 10 | Pita Jungle | -12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked mezeh locations across 6 US states and DC. Virginia, Maryland, and North Carolina hold 80% of them.
Tracked stores by state
- Virginia 19
- Maryland 13
- North Carolina 4
- Pennsylvania 3
- District of Columbia 2
- New Jersey 2
- New York 2
Customer overlap
Who shops at mezeh
Tracked chains mezeh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giant Food
100
Patuxent River Naval Air Base
75
McLanahan's Downtown Market
55
Wegmans
52
Bradfords Neighborhood Market
43
Doggie's Pub
40
Sweetbay Restaurant and Bar
40
Olde Town Pub
39
Penn State Housing & Food Services
36
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