Growth
Museum of Illusions against its category
The biggest tracked US theme parks & attractions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Museum of Illusions's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Walt Disney World
|
+4.2% |
| 2 |
S
SeaWorld
|
+0.9% |
| 3 |
B
Busch Gardens
|
-5.3% |
| 4 |
H
Hersheypark
|
-7.3% |
| 5 |
K
Kings Island
|
+18.0% |
| 6 |
U
Universal Studios Hollywood
|
-4.6% |
| 7 |
U
Universal Orlando Resort
|
+0.3% |
| 8 |
U
Universal Studios
|
- |
| 9 |
K
Kalahari Resorts & Convention Center
|
-15.9% |
| 10 |
K
Kennywood
|
-11.3% |
| 57 |
M
Museum of Illusions
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Museum of Illusions locations across 10 US states.
Tracked stores by state
- Texas 2
- California 1
- Colorado 1
- Florida 1
- Minnesota 1
- Missouri 1
- Nevada 1
- New York 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Museum of Illusions
Tracked chains Museum of Illusions customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Ute Petroleum
47
R
Rancho Markets
30
Rancho Markets
30
H
Harmon's Brickyard
29
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