Growth
Mr. Mike's against its category
The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mr. Mike's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Love's Travel Stop | +0.5% |
| 2 | Buc-ee's | +13.0% |
| 3 | Pilot Flying J | -11.2% |
| 4 | Space Age | +8.6% |
| 5 | TravelCenters of America | -17.0% |
| 6 | Road Ranger | -4.2% |
| 7 | Petro Stopping Centers | -12.9% |
| 8 | TravelCenters-TA-Petro | -22.7% |
| 9 | Fuel Mart | +2.9% |
| 10 | Big D | -10.6% |
| 48 | Mr. Mike's | +3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mr. Mike's locations across 3 US states. Massachusetts holds 50% of them.
Tracked stores by state
- Massachusetts 5
- New Hampshire 4
- Maine 1
Customer overlap
Who shops at Mr. Mike's
Tracked chains Mr. Mike's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends