Growth
Mongolian Grill against its category
The biggest tracked US buffets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mongolian Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Golden Corral Buffet & Grill | -1.7% |
| 2 | Cicis Pizza | +2.4% |
| 3 | China Buffet | -1.1% |
| 4 | Pizza Ranch | +5.7% |
| 5 | King Buffet | +5.8% |
| 6 | Sizzler | +1.4% |
| 7 | Grand Buffet | +3.7% |
| 8 | Hibachi Grill & Supreme Buffet | -14.9% |
| 9 | Chuck-a-Rama | +10.5% |
| 10 | Asian Buffet | +0.9% |
| 47 | Mongolian Grill | +10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Mongolian Grill locations across 11 US states. Washington, California, and Colorado hold 44% of them.
Tracked stores by state
- Washington 4
- California 2
- Colorado 2
- Idaho 2
- Wyoming 2
- Minnesota 1
- Nebraska 1
- South Dakota 1
- Texas 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Mongolian Grill
Tracked chains Mongolian Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends