Growth
Mad Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mad Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 57 | Mad Chicken | -15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Mad Chicken locations across 9 US states. Wisconsin, Florida, and Michigan hold 67% of them.
Customer overlap
Who shops at Mad Chicken
Tracked chains Mad Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Monterrey Market
100
Pick 'n Save
72
El Rey Food Mart
64
Kwik Trip
49
AA Mart
47
Metro Market
44
Potawatomi Hotel
44
Supermercado La Hacienda
40
Clark
39
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