Growth
Mad Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mad Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-1.0% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.6% |
| 3 |
Z
Zaxby's
|
+4.4% |
| 4 |
W
Wingstop
|
-2.9% |
| 5 |
B
Bojangles'
|
-1.1% |
| 6 |
R
Roosters
|
-0.2% |
| 7 |
C
Church's Chicken
|
+6.7% |
| 8 |
S
Slim Chickens
|
-3.6% |
| 9 |
P
Pollo Tropical
|
-2.0% |
| 10 |
A
America's Best Wings
|
+10.7% |
| 47 |
M
Mad Chicken
|
-2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Mad Chicken locations across 6 US states.
Customer overlap
Who shops at Mad Chicken
Tracked chains Mad Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Monterrey Market
100
E
El Rey Food Mart
61
P
Phoenix Theaters
48
A
AA Mart
45
S
Supermercado Mexico
44
S
Supermercado La Hacienda
38
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