Growth
Lovers Playground against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lovers Playground's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | A Adam & Eve Stores | +1.5% |
| 2 | L Lion's Den | +4.6% |
| 3 | C Cirilla's | +12.9% |
| 4 |
F
Fascinations
|
+9.7% |
| 5 |
C
Castle Megastore
|
+17.9% |
| 6 |
A
Adam & Eve
|
+11.6% |
| 7 | R Romantic Kingdom | +15.6% |
| 8 | L Lover's Lane | -1.5% |
| 9 | P Priscilla McCall's | -8.8% |
| 10 | C Cindie's | -3.5% |
| 26 | L Lovers Playground | -43.8% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Lovers Playground locations across 5 US states.
Tracked stores by state
- Illinois 11
- Indiana 2
- North Dakota 2
- Iowa 1
- Montana 1
Customer overlap
Who shops at Lovers Playground
Tracked chains Lovers Playground customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Red Raccoon Games
81
R
Rocket Fuels
69
C
Casey's Garden Shop & Florist
61
7
707 Liquors and Mart
61
M
Marcus Bloomington Cinema
54
Marcus Bloomington Cinema
54
E
Egg Republic
50
R
Randall Liquors
47
More trends