Growth
Los Toritos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Los Toritos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Los Toritos locations across 7 US states.
Tracked stores by state
- Tennessee 3
- Indiana 2
- North Carolina 2
- Arkansas 1
- Arizona 1
- California 1
- Colorado 1
Customer overlap
Who shops at Los Toritos
Tracked chains Los Toritos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends