Growth
Gus's World Famous Fried Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gus's World Famous Fried Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-1.0% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.6% |
| 3 |
Z
Zaxby's
|
+4.4% |
| 4 |
W
Wingstop
|
-2.9% |
| 5 |
B
Bojangles'
|
-1.1% |
| 6 |
R
Roosters
|
-0.2% |
| 7 |
C
Church's Chicken
|
+6.7% |
| 8 |
S
Slim Chickens
|
-3.6% |
| 9 |
P
Pollo Tropical
|
-2.0% |
| 10 |
A
America's Best Wings
|
+10.7% |
| 25 | G Gus's World Famous Fried Chicken | +4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Gus's World Famous Fried Chicken locations across 11 US states.
Customer overlap
Who shops at Gus's World Famous Fried Chicken
Tracked chains Gus's World Famous Fried Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Memphis Light Gas & Water
100
Memphis Light Gas & Water
100
S
Superlo Foods
96
Superlo Foods
96
M
Memphis Nsa Commissary
93
Memphis Nsa Commissary
93
S
Soul Fish Cafe
83
H
Huey's
78
Huey's
78
R
Roadshow BMW MINI
53
T
Tops Bar-B-Q
49
T
TJ Mulligan's
49
C
Cordova Farmer's Market
48
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