Growth
Goodfellas against its category
The biggest tracked US barber shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Goodfellas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hammer & Nails Grooming Shop for Guys
|
+15.7% |
| 2 |
F
Floyd's 99 Barbershop
|
- |
| 3 | L Lady Jane's Haircuts for Men | -14.8% |
| 4 |
V
V's Barbershop
|
+18.4% |
| 5 |
R
Roosters Men's Grooming Center
|
-6.2% |
| 6 |
T
Tune Up The Manly Salon
|
-6.6% |
| 7 | T The Barbers | -6.8% |
| 8 |
H
Hair Mechanix
|
+7.3% |
| 9 | T The Barbershop | - |
| 10 |
K
Knockouts Haircuts for Men
|
-6.9% |
| 15 | G Goodfellas | +6.4% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Goodfellas locations across 10 US states.
Tracked stores by state
- Virginia 3
- California 2
- Georgia 2
- Pennsylvania 2
- Arkansas 1
- Florida 1
- Illinois 1
- New Jersey 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at Goodfellas
Tracked chains Goodfellas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Acere Cigar
100
U
Urban Sites
63
Urban Sites
63
P
Piedmont Tire and Auto
35
L
Lowes of Gainesville
32
F
Faang Thai Restaurant & Bar
27
G
Goodfellas Mainstrasse
27
T
The Pub In The Park
26
N
Northside 29
26
L
Licorice Pizza
25
More trends