Growth
Good Vibrations against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Good Vibrations's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Adam & Eve Stores | +0.4% |
| 2 | Lion's Den | +4.1% |
| 3 | Cirilla's | +13.0% |
| 4 | Fascinations | +8.9% |
| 5 | Castle Megastore | +15.7% |
| 6 | Adam & Eve | +10.3% |
| 7 | Lover's Lane | +0.4% |
| 8 | Romantic Kingdom | +13.9% |
| 9 | Priscilla McCall's | -10.0% |
| 10 | Cindie's | -4.6% |
| 20 | Good Vibrations | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Good Vibrations locations across 4 US states. California, Massachusetts, and Arkansas hold 90% of them.
Tracked stores by state
- California 6
- Massachusetts 2
- Arkansas 1
- Kansas 1
Customer overlap
Who shops at Good Vibrations
Tracked chains Good Vibrations customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Berkeley Bowl West
100
Berkeley Bowl
76
Rainbow Grocery
44
Kinfolx
42
UC Gas & Food
34
Forma Bakery
33
Bi-Rite Market
29
Xochi the Dog Cafe
28
Gus's Community Market
28
Timeless Coffee
27
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