Growth
Golden Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 56 | Golden Chicken | -8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Golden Chicken locations across 5 US states. Wisconsin, Michigan, and Maryland hold 83% of them.
Customer overlap
Who shops at Golden Chicken
Tracked chains Golden Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lusby Fastop
100
Patuxent Wine & Spirits
90
Ken-Mar Liquors
79
Nick's of Calvert
75
Sneade's Ace Home Center
71
Atomic Seafood and Bar
70
Mimis Liquor Station
64
Dares Beach Market
58
Ranch Liquor
55
Granados Tire Company
53
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