Growth
Farm Fresh against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farm Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 130 | Farm Fresh | -1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Farm Fresh locations across 6 US states. Illinois, California, and New York hold 68% of them.
Tracked stores by state
- Illinois 9
- California 4
- New York 4
- Virginia 4
- North Carolina 3
- Pennsylvania 1
Customer overlap
Who shops at Farm Fresh
Tracked chains Farm Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Portsmouth NNSY Commissary
100
Langley AFB Commissary
66
Happy Times Food Mart
54
Nail Affair II
51
Game's Farmers Market
50
Virginia ABC
42
Food Lion
40
The Market at 25th
40
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