Growth
Farm Fresh against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farm Fresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
-3.1% |
| 2 |
P
Publix
|
-7.7% |
| 3 |
A
ALDI
|
+1.8% |
| 4 |
M
Meijer
|
-0.2% |
| 5 |
F
Food Lion
|
+4.7% |
| 6 |
S
Safeway
|
+0.3% |
| 7 |
H
H-E-B
|
+11.8% |
| 8 |
T
Trader Joe's
|
+7.4% |
| 9 |
G
Giant Eagle
|
+1.8% |
| 10 |
W
WinCo
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Farm Fresh locations across 5 US states.
Tracked stores by state
- Illinois 4
- Virginia 4
- New York 3
- North Carolina 2
- California 1
Customer overlap
Who shops at Farm Fresh
Tracked chains Farm Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Ft Eustis Chapel
100
P
Portsmouth NNSY Commissary
86
C
CrossFit Liquid
68
C
City of Chesapeake
63
City of Chesapeake
63
V
Victory African Hair Braid
54
C
City of Norfolk Treasurers Office
48
N
Nail Affair II
45
C
Crossroads Dental
44
G
Game's Farmers Market
43
Game's Farmers Market
43
B
BayPort Credit Union
42
BayPort Credit Union
42
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