Growth
El Taco Feliz against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Taco Feliz's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Taco Feliz locations across 7 US states.
Customer overlap
Who shops at El Taco Feliz
Tracked chains El Taco Feliz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hmong Town
100
B
Bottoms Up Tavern
87
M
MongTeng Food Market
66
E
Evie's Vietnamese Kitchen
62
W
Wittlin's Service
55
L
Lee Restaurant llc
54
H
Hampton Beverage II
53
L
La Carreta Vieja
50
K
Karl's Country Market
49
L
Luxury Cigars
45
More trends