Growth
El Quetzal against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Quetzal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked El Quetzal locations across 7 US states.
Tracked stores by state
- Maryland 2
- Pennsylvania 2
- Washington 2
- Colorado 1
- Florida 1
- Illinois 1
- Mississippi 1
Customer overlap
Who shops at El Quetzal
Tracked chains El Quetzal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Weavers Way Co-op
100
Weavers Way Co-op
100
M
Megamart
49
M
Mega Mart Latino Supermarket
42
H
High Point Cafe
24
L
La Espiga De Oro 2
24
C
Casa Blanca Bakery
24
M
Megamart Riverdale
17
C
Char & Stave
13
B
Baker Street Bread Co
12
Baker Street Bread Co
12
D
Dulce Vida Bakery
12
More trends