Growth
El Buen Gusto against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Buen Gusto's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+8.7% |
| 2 |
G
|
+3.9% |
| 3 |
S
|
+9.6% |
| 4 |
P
|
+0.3% |
| 5 |
G
|
+7.6% |
| 6 |
L
|
+1.4% |
| 7 |
T
|
+1.3% |
| 8 |
L
|
-2.4% |
| 9 |
C
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked El Buen Gusto locations across 8 US states.
Tracked stores by state
- California 5
- Texas 3
- New Jersey 2
- Florida 1
- Illinois 1
- Maryland 1
- Nevada 1
- Washington 1
Customer overlap
Who shops at El Buen Gusto
Tracked chains El Buen Gusto customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends