Growth
Christie's Toy Box against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Christie's Toy Box's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | A Adam & Eve Stores | +1.5% |
| 2 | L Lion's Den | +4.6% |
| 3 | C Cirilla's | +12.9% |
| 4 |
F
Fascinations
|
+9.7% |
| 5 |
C
Castle Megastore
|
+17.9% |
| 6 |
A
Adam & Eve
|
+11.6% |
| 7 | R Romantic Kingdom | +15.6% |
| 8 | L Lover's Lane | -1.5% |
| 9 | P Priscilla McCall's | -8.8% |
| 10 | C Cindie's | -3.5% |
| 25 | C Christie's Toy Box | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Christie's Toy Box locations across 2 US states.
Customer overlap
Who shops at Christie's Toy Box
Tracked chains Christie's Toy Box customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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