Growth
Homeland against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homeland's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 132 | Homeland | -17.7% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Homeland locations across 4 US states. Oklahoma, California, and Ohio hold 98% of them.
Tracked stores by state
- Oklahoma 39
- California 2
- Ohio 1
- Texas 1
Customer overlap
Who shops at Homeland
Tracked chains Homeland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Crest Foods
100
OnCue
90
Hop and Sack
45
OG&E
43
Hop & Sack
41
Apache Casino and Hotel
38
Longhorn Express
37
USA Liquors & Wine Cellar
37
Braum's
34
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