Growth
Better Health Market against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Better Health Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Trader Joe's
|
+3.9% |
| 2 |
W
Wegmans
|
-2.1% |
| 3 |
W
Whole Foods Market
|
-0.8% |
| 4 |
S
Sprouts Farmers Market
|
+2.0% |
| 5 |
T
The Fresh Market
|
-3.8% |
| 6 |
H
Heinen's
|
-2.6% |
| 7 |
N
Natural Grocers
|
+0.3% |
| 8 |
F
Fresh Thyme Market
|
-11.2% |
| 9 |
H
Harmons
|
-4.0% |
| 10 |
M
Market District
|
-14.9% |
| 97 | B Better Health Market | -11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Better Health Market locations across 3 US states.
Customer overlap
Who shops at Better Health Market
Tracked chains Better Health Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Better Health
100
S
Specialty Pet Supplies
64
P
Pure Pastures
60
R
Randazzo Fresh Market
57
V
Vince & Joe's
49
Vince & Joe's
49
P
Picnic Basket Marketplace
43
H
Health Foods by Claudia
39
C
Capital City Market
39
Z
Zerbo's Market
38
Zerbo's Market
38
N
Nino Salvaggio International Marketplace
35
Nino Salvaggio International Marketplace
35
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