Growth
Ben Franklin against its category
The biggest tracked US art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben Franklin's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+16.6% |
| 2 |
M
Michaels
|
+3.9% |
| 3 |
B
Blick Art Materials
|
+11.4% |
| 4 |
P
Paper Source
|
-5.0% |
| 5 |
C
Color Me Mine
|
- |
| 6 |
C
Craft Warehouse
|
+13.6% |
| 7 |
J
Jerry's Artarama
|
+13.6% |
| 8 | F Flipside Gaming | - |
| 9 |
U
Utrecht Art Supplies
|
+6.2% |
| 10 |
T
Tandy Leather
|
-35.1% |
| 33 | B Ben Franklin | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Ben Franklin locations across 9 US states.
Tracked stores by state
- Michigan 4
- Ohio 2
- Alaska 1
- California 1
- Hawaii 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- New Jersey 1
Customer overlap
Who shops at Ben Franklin
Tracked chains Ben Franklin customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kaneohe MCAS Commissary
100
Kaneohe MCAS Commissary
100
B
Bottleheads
50
W
Westridge Midtown Market IGA
50
K
Keolu Market
29
H
Hardware Hawaii
29
R
Rainbow Bridge Natural Foods
26
R
RNS Automotive LLC
26
K
Kailua Nail Care
24
V
VCA Kaneohe Animal Hospital
21
C
County Of Maui
21
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