Trends · data through September 2026

Fast Fashion in Birmingham

Iceflower tracks 35 stores from 11 fast fashion chains in Birmingham. River Island grew fastest over the last year, ahead of Primark and New Look.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. River Island and Primark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R River Island logo River Island - +9.8%
2 P Primark logo Primark - -7.0%
3 N New Look logo New Look - -12.8%
  • Primark
  • River Island
  • H&M
  • New Look
  • Zara
  • Pull & Bear
  • Bershka
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • Primark (4)
  • River Island (5)
  • H&M (5)
  • New Look (11)
  • Zara (2)
  • Pull & Bear (1)
  • Bershka (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →