Growth
Decathlon against its category
The biggest tracked UK sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Decathlon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sports Direct | -3.4% |
| 2 |
G
GO Outdoors
|
+3.3% |
| 3 |
N
Nike
|
-5.0% |
| 4 |
D
Decathlon
|
-7.3% |
| 5 |
M
Mountain Warehouse
|
- |
| 6 | A Angling Direct | +14.4% |
| 7 | A American Golf | +2.7% |
| 8 |
T
The North Face
|
+0.1% |
| 9 | T Trespass | - |
| 10 |
A
adidas
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Decathlon locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 11
- London 8
- North West 7
- Scotland 5
- West Midlands 4
- East of England 3
- Yorkshire and The Humber 3
- East Midlands 2
- South West 2
- North East 1
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at Decathlon
Tracked chains Decathlon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sainsbury's Fuel
55
More trends