Growth
Weird Fish against its category
The biggest tracked UK outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Weird Fish's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mountain Warehouse
|
+11.9% |
| 2 |
T
Trespass
|
-6.2% |
| 3 |
T
The North Face
|
-5.4% |
| 4 |
C
Cotswold Outdoor
|
-10.5% |
| 5 |
B
Barbour
|
- |
| 6 |
T
TOG 24
|
-20.0% |
| 7 |
S
Saltrock
|
+2.8% |
| 8 |
S
SaltrockSoul
|
+13.5% |
| 9 |
E
Ellis Brigham Mountain Sports
|
+9.7% |
| 10 |
B
Blacks
|
-37.8% |
| 12 |
W
Weird Fish
|
-1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Weird Fish locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- South West 4
- East Midlands 1
- East of England 1
- North West 1
- Scotland 1
- South East 1
- Wales 1
- West Midlands 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Weird Fish
Tracked chains Weird Fish customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends