Growth
The Royal Standard against its category
The biggest tracked UK gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Royal Standard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Card Factory
|
-6.3% |
| 2 | C Card city | +6.1% |
| 3 | C Cardzone | -4.1% |
| 4 |
C
Clintons
|
-12.6% |
| 5 |
M
Menkind
|
-21.2% |
| 6 |
F
Flying Tiger Copenhagen
|
-17.2% |
| 7 |
S
Smiggle
|
-14.3% |
| 8 |
S
Sharps Pixley
|
- |
| 9 |
C
Cards Direct
|
- |
| 10 |
M
Miniso
|
+10.1% |
| 21 | T The Royal Standard | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Royal Standard locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- London 5
- South East 3
- East of England 2
- South West 2
Customer overlap
Who shops at The Royal Standard
Tracked chains The Royal Standard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends