Growth
The Golden Fleece against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Golden Fleece's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 130 | T The Golden Fleece | +7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Golden Fleece locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- Yorkshire and The Humber 6
- East Midlands 2
- East of England 2
- London 2
- North East 1
- South East 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at The Golden Fleece
Tracked chains The Golden Fleece customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Chelmsford
100
F
First Essex Buses
65
More trends