The Edinburgh Woollen Mill UK: 10 Stores & Sales Trends 2026

The Edinburgh Woollen Mill

Iceflower tracks 10 The Edinburgh Woollen Mill stores across 5 of the UK's 12 regions and nations. It ranks #4 of 6 tracked UK women's classic chains by card spend. Its share of tracked category spend moved -13.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

The Edinburgh Woollen Mill against its category

The biggest tracked UK women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Edinburgh Woollen Mill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	B Bonmarché	+1.9%
2	R Roman	-2.1%
3	S Seasalt	-7.7%
4	T The Edinburgh Woollen Mill	-13.0%
5	B Bloom	-
6	C Chico's	-25.4%

Share of tracked category spend, indexed

Store footprint

Store map

10 tracked The Edinburgh Woollen Mill locations across 5 of the UK's 12 regions and nations.

Tracked stores by region

Scotland 5
Yorkshire and The Humber 2
South West 1
Wales 1
West Midlands 1

Customer overlap

Who shops at The Edinburgh Woollen Mill

Tracked chains The Edinburgh Woollen Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.