Growth
The Black Swan against its category
The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Black Swan's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | S Sovereigns | - |
| 2 | T The Red Lion | +2.7% |
| 3 |
B
Brewers Fayre
|
-22.3% |
| 4 | E Epworth House | - |
| 5 | O O'Neill's | +6.3% |
| 6 |
W
Wetherspoon
|
-0.5% |
| 7 | T The Royal Oak | +10.1% |
| 8 | Y YO! Waltham Abbey Tesco Kiosk | -8.4% |
| 9 | T The Crown | -4.5% |
| 10 | T The Ship Inn | -2.3% |
| 88 | T The Black Swan | +0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked The Black Swan locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 7
- South East 4
- South West 4
- West Midlands 4
- Yorkshire and The Humber 4
- East of England 1
- North West 1
Customer overlap
Who shops at The Black Swan
Tracked chains The Black Swan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Co-op
89
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