Chain · United Kingdom · data through September 2026

P Prince of Wales

Iceflower tracks 52 Prince of Wales stores across 11 of the UK's 12 regions and nations. It ranks #65 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved +14.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
52
Regions
11
Category
Bars, Pubs & Breweries
Category rank
#65

Growth

Prince of Wales against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Prince of Wales's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%
65 P Prince of Wales +14.9%

Share of tracked category spend, indexed

100 120.0 2024 Q4 2026 Q3

Store footprint

Store map

52 tracked Prince of Wales locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • London 15
  • East of England 7
  • South East 7
  • Wales 6
  • West Midlands 5
  • East Midlands 3
  • South West 3
  • North West 2
  • Yorkshire and The Humber 2
  • North East 1
  • Scotland 1

Customer overlap

Who shops at Prince of Wales

Tracked chains Prince of Wales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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