Growth
Pizza Pilgrims against its category
The biggest tracked UK pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza Pilgrims's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-19.3% |
| 2 |
D
Domino's Pizza
|
-5.2% |
| 3 | P Pizza Express | -3.7% |
| 4 | F Franco Manca | -4.4% |
| 5 | T Tops Pizza | - |
| 6 | R Rudy's Pizza Napoletana | +4.9% |
| 7 | P Pizza Pilgrims | +13.0% |
| 8 |
P
Pizza GoGo
|
- |
| 9 | P PizzaExpress | -14.1% |
| 10 |
F
Farmhouse Pizza
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Pizza Pilgrims locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- London 7
- East Midlands 1
- East of England 1
- Scotland 1
- South East 1
- Wales 1
- Yorkshire and The Humber 1
- Other 1
Customer overlap
Who shops at Pizza Pilgrims
Tracked chains Pizza Pilgrims customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trainline
100
Trainline
100
S
Soho House
50
More trends