Growth
Millets against its category
The biggest tracked UK outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Millets's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mountain Warehouse
|
+11.9% |
| 2 |
T
Trespass
|
-6.2% |
| 3 |
T
The North Face
|
-5.4% |
| 4 |
C
Cotswold Outdoor
|
-10.5% |
| 5 |
B
Barbour
|
- |
| 6 |
T
TOG 24
|
-20.0% |
| 7 |
S
Saltrock
|
+2.8% |
| 8 |
S
SaltrockSoul
|
+13.5% |
| 9 |
E
Ellis Brigham Mountain Sports
|
+9.7% |
| 10 |
B
Blacks
|
-37.8% |
| 11 |
M
Millets
|
-33.4% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Millets locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- South East 8
- South West 6
- East of England 3
- North West 2
- Wales 2
- Yorkshire and The Humber 2
- East Midlands 1
- London 1
- North East 1
Customer overlap
Who shops at Millets
Tracked chains Millets customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
IKEA Restaurant
17
IKEA Restaurant
17
More trends