Growth
EE against its category
The biggest tracked UK electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks EE's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T Tesco Mobile | -0.9% |
| 2 | C Currys | -3.0% |
| 3 | A Apple Store | +10.7% |
| 4 | C CeX | +2.0% |
| 5 | M Meadowhall | - |
| 6 | I iSmart Cardiff | -0.1% |
| 7 | O O2 | - |
| 8 | H Hughes | -49.6% |
| 9 | A Apple Watford | +17.6% |
| 10 |
E
EE
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked EE locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 7
- East of England 6
- Scotland 4
- West Midlands 3
- Yorkshire and The Humber 3
- Northern Ireland 1
- Other 1
Customer overlap
Who shops at EE
Tracked chains EE customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Glasgo Cabs
100
Glasgo Cabs
100
C
Costco Online Uk Ltd.
16
B
Belgrave House
7
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