Growth
O2 against its category
The biggest tracked UK electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks O2's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T Tesco Mobile | -0.9% |
| 2 | C Currys | -3.0% |
| 3 | A Apple Store | +10.7% |
| 4 | C CeX | +2.0% |
| 5 | M Meadowhall | - |
| 6 | I iSmart Cardiff | -0.1% |
| 7 | O O2 | - |
| 8 | H Hughes | -49.6% |
| 9 | A Apple Watford | +17.6% |
| 10 |
E
EE
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked O2 locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Wales 7
- Scotland 5
- South West 5
- Northern Ireland 4
- South East 4
- Yorkshire and The Humber 4
- East of England 3
- London 3
- North East 3
- East Midlands 2
- West Midlands 2
- North West 1
Customer overlap
Who shops at O2
Tracked chains O2 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sephora
100
More trends