Browns UK: 28 Stores, Sales Trends & Growth 2026

Browns

Iceflower tracks 28 Browns stores across 10 of the UK's 12 regions and nations. It ranks #1 of 4 tracked UK upscale casual chains by card spend. Its share of tracked category spend moved -8.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

Browns against its category

The biggest tracked UK upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Browns's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	B Browns	-8.4%
2	T The Boathouse	+11.6%
3	C Coppa Club	+8.8%
4	B Brasserie Blanc	-0.5%

Share of tracked category spend, indexed

Store footprint

Store map

28 tracked Browns locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

South East 5
East Midlands 4
London 4
Yorkshire and The Humber 4
North West 3
Scotland 2
Wales 2
West Midlands 2
East of England 1
North East 1

Customer overlap

Who shops at Browns

Tracked chains Browns customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.