Growth
Freedom Park against its category
The biggest tracked US park chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Freedom Park's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mariners Park | +7.7% |
| 2 | Cedar Point | -2.8% |
| 3 | Kalahari Resorts | -2.7% |
| 4 | San Tan Mountain Regional Park | - |
| 5 | Sesame Place | -12.1% |
| 6 | Central Park | -13.8% |
| 7 | Water Country USA | -4.9% |
| 8 | Bally's Event Lawn | - |
| 9 | Aquatica | -10.8% |
| 10 | Park Place | -12.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Freedom Park locations across 8 US states. Texas, Virginia, and California hold 50% of them.
Customer overlap
Who shops at Freedom Park
Tracked chains Freedom Park customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
1000 Wilson Boulevard
100
UPSIDE on Moore
42
AHRA Cafe & Sandwich Bar
32
PMI Parking
14
Wiseguy Pizza
6
Bethesda Bagels
5
Compass Coffee
3
Seoul Spice
3
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