Growth
Northpark against its category
The biggest tracked US park chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Northpark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mariners Park | +7.7% |
| 2 | Cedar Point | -2.8% |
| 3 | Kalahari Resorts | -2.7% |
| 4 | San Tan Mountain Regional Park | - |
| 5 | Sesame Place | -12.1% |
| 6 | Central Park | -13.8% |
| 7 | Water Country USA | -4.9% |
| 8 | Bally's Event Lawn | - |
| 9 | Aquatica | -10.8% |
| 10 | Park Place | -12.4% |
| 52 | Northpark | -9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Northpark locations across 8 US states. Texas, Massachusetts, and Alabama hold 58% of them.
Tracked stores by state
- Texas 4
- Massachusetts 2
- Alabama 1
- Indiana 1
- Mississippi 1
- Ohio 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Northpark
Tracked chains Northpark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends