Trends · data through September 2026

Supermarkets in Omaha, NE-IA

Iceflower tracks 61 stores from 20 supermarkets in Omaha, NE-IA. Hy-Vee grew fastest over the last year, ahead of Fareway and Family Fare.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
61
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hy-Vee and Fareway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hy-Vee logo Hy-Vee - -2.5%
2 F Fareway logo Fareway - -8.1%
3 F Family Fare logo Family Fare - -16.7%
  • Hy-Vee
  • Family Fare
  • Baker's
  • Fareway
  • Dillons
  • Russ's Market
  • Food Land Missouri Valley
  • Other tracked chains

Store footprint

Store map

61 tracked store locations in Omaha, NE-IA. The 7 largest tracked chains are highlighted.

  • Hy-Vee (21)
  • Family Fare (17)
  • Baker's (2)
  • Fareway (4)
  • Dillons (2)
  • Russ's Market (1)
  • Food Land Missouri Valley (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H Hy-Vee logo Hy-Vee 21
  • 2 F Family Fare logo Family Fare 17
  • 3 F Fareway logo Fareway 4
  • 4 B Baker's 2
  • 5 D Dillons logo Dillons 2
  • 6 D Dick's Valley Market 1
  • 7 C Chubb Foods 1
  • 8 I Indian Grocery 1
  • 9 A Asian Friends Mart 1
  • 10 M Mediterranean Grocery 1
  • 11 T The Market 1
  • 12 A Asian Family Super Market 1
  • 13 E Ellsworth Crossing Farm to Fork Market 1
  • 14 N Nenas Zamora Market 1
  • 15 O Omaha Oriental Food & Gifts 1
  • 16 K Konark Grocers 1
  • 17 A African Farms 1
  • 18 P Phil's Cash Saver 1
  • 19 F Food Land Missouri Valley 1
  • 20 R Russ's Market 1

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