Trends · data through September 2026

Upscale & Natural Grocers in North Carolina

Iceflower tracks 175 stores from 108 upscale & natural grocers in North Carolina. Trader Joe's grew fastest over the last year, ahead of Wegmans and Whole Foods Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
108
Tracked stores
175
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Wegmans sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +1.8%
2 W Wegmans logo Wegmans - +0.4%
3 W Whole Foods Market logo Whole Foods Market - -0.4%
4 T The Fresh Market logo The Fresh Market - -1.1%
5 S Sprouts Farmers Market logo Sprouts Farmers Market - -1.3%
6 E Earth Fare logo Earth Fare - -25.9%
  • Trader Joe's
  • Whole Foods Market
  • Wegmans
  • The Fresh Market
  • Sprouts Farmers Market
  • Earth Fare
  • Food Matters Market & Cafe
  • Other tracked chains

Store footprint

Store map

175 tracked store locations in North Carolina. The 7 largest tracked chains are highlighted.

  • Trader Joe's (13)
  • Whole Foods Market (16)
  • Wegmans (4)
  • The Fresh Market (25)
  • Sprouts Farmers Market (6)
  • Earth Fare (5)
  • Food Matters Market & Cafe (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Fresh Market logo The Fresh Market 25
  • 2 W Whole Foods Market logo Whole Foods Market 16
  • 3 T Trader Joe's logo Trader Joe's 13
  • 4 S Sprouts Farmers Market logo Sprouts Farmers Market 6
  • 5 E Earth Fare logo Earth Fare 5
  • 6 W Wegmans logo Wegmans 4
  • 7 D Down to Earth 2
  • 8 H Healthabit Natural Foods 2
  • 9 H House of Health 2
  • 10 F Food Matters Market & Cafe 2
  • 11 E Eden Wellness Moringa 1
  • 12 N Nature's Manna 1
  • 13 V Vitamins and Things 1
  • 14 M Mountain Valley Health Foods 1
  • 15 H Hemp Wellness Boutique 1
  • 16 T The Healthy Pour Nutrition 1
  • 17 R Rise Up Nutrition 1
  • 18 M Morganton Natural Foods 1
  • 19 L Lake Norman Nutrition 1
  • 20 G Grisson Grocery Store 1
  • 21 T The Wild Violet 1
  • 22 F Fit lab nutrition 1
  • 23 T Timberlake Herb Store 1
  • 24 H Happy Herbalist 1
  • 25 N Nutrition on Main 1
  • 26 C Central Market logo Central Market 1
  • 27 S Sakti Botanicals 1
  • 28 H Hi Vibe Holistics 1
  • 29 W Whole Life Market 1
  • 30 M Maria's Health Shoppe 1
  • 31 H Hatteras Bowls 1
  • 32 O One Life Natural Market 1
  • 33 B Black Mountain Natural Foods 1
  • 34 C Crafted Kitchen & Market 1
  • 35 A AMP Nutrition 1
  • 36 N Nutrishop of Sanford 1
  • 37 F Feelin Great Healthy Marketplace 1
  • 38 N New Lifestyle Nutrition 1
  • 39 N Natural Elements of NC 1
  • 40 T To the Brim Refill Store 1
  • 41 M Mi Vaquita Mini Market 1
  • 42 T Tienda Mexicana La Mixteca 1
  • 43 D Delgado's Fuego 1
  • 44 I Indulge Nutrition 1
  • 45 P Pineville Nutrition 1
  • 46 H Herbalife NC logo Herbalife NC 1
  • 47 A Allgood & Healthy 1
  • 48 T The Black Belt Soap Company 1
  • 49 Q QC Healthy Vending 1
  • 50 H Homespun Honey NC 1

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