Trends · data through September 2026

Upscale & Natural Grocers in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 359 stores from 172 upscale & natural grocers in New York-Newark-Jersey City, NY-NJ. Basil Bandwagon Natural Market grew fastest over the last year, ahead of Eataly and DeCicco & Sons.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
172
Tracked stores
359
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Basil Bandwagon Natural Market and Eataly sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Basil Bandwagon Natural Market ▲1 +11.1%
2 E Eataly logo Eataly - +5.6%
3 D DeCicco & Sons logo DeCicco & Sons - +5.4%
4 L Livoti's Old World Market - +5.0%
5 U Uncle Giuseppe's Marketplace logo Uncle Giuseppe's Marketplace - +3.9%
6 W Whole Foods Market logo Whole Foods Market - +3.5%
7 S Stew Leonard's - +1.2%
8 T Trader Joe's logo Trader Joe's - -2.9%
9 C Citarella logo Citarella - -3.0%
10 W Wegmans logo Wegmans - -5.0%
11 K Kings Food Markets - -6.6%
12 T The Fresh Market logo The Fresh Market - -15.2%
13 G Green's Natural Foods logo Green's Natural Foods ▼1 -25.4%
  • Trader Joe's
  • Whole Foods Market
  • Wegmans
  • Kings Food Markets
  • Uncle Giuseppe's Marketplace
  • DeCicco & Sons
  • Stew Leonard's
  • Other tracked chains

Store footprint

Store map

359 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Trader Joe's (45)
  • Whole Foods Market (54)
  • Wegmans (10)
  • Kings Food Markets (21)
  • Uncle Giuseppe's Marketplace (11)
  • DeCicco & Sons (10)
  • Stew Leonard's (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Whole Foods Market logo Whole Foods Market 54
  • 2 T Trader Joe's logo Trader Joe's 45
  • 3 K Kings Food Markets 21
  • 4 U Uncle Giuseppe's Marketplace logo Uncle Giuseppe's Marketplace 11
  • 5 W Wegmans logo Wegmans 10
  • 6 D DeCicco & Sons logo DeCicco & Sons 10
  • 7 G Green's Natural Foods logo Green's Natural Foods 8
  • 8 C Citarella logo Citarella 6
  • 9 L Livoti's Old World Market 5
  • 10 E Eataly logo Eataly 5
  • 11 T The Fresh Market logo The Fresh Market 5
  • 12 S Stew Leonard's 5
  • 13 B Basil Bandwagon Natural Market 3
  • 14 I International Meat Market 2
  • 15 C Central Market logo Central Market 2
  • 16 D Duals Natural 2
  • 17 W Wholesome Farms Market 2
  • 18 M Mast Market 2
  • 19 B Balducci's Food Lover's Market logo Balducci's Food Lover's Market 2
  • 20 N Natural Frontier Market 2
  • 21 D Downtown Natural Market 2
  • 22 G Green Life Market logo Green Life Market 2
  • 23 M MOM's Organic Market logo MOM's Organic Market 2
  • 24 B Butterfield Market logo Butterfield Market 2
  • 25 A A Matter of Health 2
  • 26 S Sunrise Vitamins & Heath Foods 1
  • 27 M Mr G Natural Health Market 1
  • 28 E Extra Fancy Fruit 1
  • 29 B Bob's Natural Foods 1
  • 30 H H.I.M Ital Health Food Market 1
  • 31 G Greenbay Organic Foods 1
  • 32 G George Street Co-op 1
  • 33 V Valley Rock Mountain Market 1
  • 34 J John's Natural Foods 1
  • 35 C Cavany Foods 1
  • 36 T Trinity Juices & More 1
  • 37 L Lulu's Nutrition 1
  • 38 M Merrick Vitamin & Health 1
  • 39 4 4th Street Food Co-op 1
  • 40 Z Zapata Grocery and Deli 1
  • 41 H Hoogaard Market 1
  • 42 S Shing Fat Trading Inc 1
  • 43 S Sprouts Farmers Market logo Sprouts Farmers Market 1
  • 44 7 7 Grains Health Foods 1
  • 45 Z Zola's Original Herbal Remedies 1
  • 46 V Vital Health Foods LLC 1
  • 47 S Summit Health Shoppe 1
  • 48 R Roselle Health Plus 1
  • 49 S Sundial Herbs & Herbal Products 1
  • 50 S Stop 2 Organic Deli 1

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