Trends · data through September 2026

Alternative Medicine in Michigan

Iceflower tracks 835 stores from 799 alternative medicine chains in Michigan. Back to Health Chiropractic grew fastest over the last year, ahead of Simple Truth Chiropractic and Total Health Systems.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
799
Tracked stores
835
Consumer panel
130M+

Growth ranking

Fastest-growing tracked alternative medicine chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Back to Health Chiropractic and Simple Truth Chiropractic sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Back to Health Chiropractic - +3.8%
2 Simple Truth Chiropractic - -1.4%
3 Total Health Systems ▲1 -4.2%
4 Novo Chiropractic Sports & Wellness Center ▲1 -24.3%
5 The Joint Chiropractic - -31.7%
6 Duncan Chiropractic Group ▼2 -65.9%
  • Back to Health Chiropractic
  • Center For Holistic Medicine
  • Functional Health Inc
  • Diverse Health Services
  • Rivertown Family Chiropractic
  • The Joint Chiropractic
  • Natural Health Improvement Center
  • Other tracked chains

Store footprint

Store map

835 tracked store locations in Michigan. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 23 of the 835 stores (3%); 777 of the 799 tracked chains have a single store here. 7% of the tracked health & beauty stores here are alternative medicine, against 5% across the United States.

  • Back to Health Chiropractic (3)
  • Center For Holistic Medicine (1)
  • Functional Health Inc (1)
  • Diverse Health Services (1)
  • Rivertown Family Chiropractic (2)
  • The Joint Chiropractic (9)
  • Natural Health Improvement Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 The Joint Chiropractic 9
  • 2 Total Health Systems 5
  • 3 Simple Truth Chiropractic 3
  • 4 Duncan Chiropractic Group 3
  • 5 Novo Chiropractic Sports & Wellness Center 3
  • 6 Back to Health Chiropractic 3
  • 7 Rivertown Family Chiropractic 2
  • 8 Legacy Family Chiropractic 2
  • 9 Balanced Health Chiropractic Center 2
  • 10 West Michigan Chiropractic 2
  • 11 True Health 2
  • 12 HealthSource Chiropractic 2
  • 13 Chiropractic Unlimited 2
  • 14 Kooistra Chiropractic Clinic 2
  • 15 Optimum Health Chiropractic 2
  • 16 Serenity Wellness Chiropractic Center 2
  • 17 Rodnick Chiropractic Clinic 2
  • 18 Wilcox Family Chiropractic 1
  • 19 Partnership Park Chiropractic 1
  • 20 Structure and Function Chiropractic and Rehab PLC 1
  • 21 Tenniswood Chiropractic 1
  • 22 Rooted Chiropractic 1
  • 23 LeVan Chiropractic 1
  • 24 Chiro Effect Chiropractic 1
  • 25 Byron Center Chiropractic 1
  • 26 Everyday Alignment 1
  • 27 Schonhard Chiropractic 1
  • 28 Alternative Health Care Center 1
  • 29 Shift Chiropractic 1
  • 30 The Holistic Collaborative 1
  • 31 Greenville Chiropractic Clinic 1
  • 32 Harbor Front Family Chiropractors 1
  • 33 Odette Chiropractic Family Health Center 1
  • 34 Beacom Family Chiropractic 1
  • 35 Ouillette Chiropractic 1
  • 36 Commerce Chiropractic Clinic 1
  • 37 Center For Holistic Medicine 1
  • 38 Crossroads Chiropractic 1
  • 39 Hillsdale Family Chiropractic 1
  • 40 Cousineau Chiropractic Life 1
  • 41 Zehr Chiropractic 1
  • 42 Warnars Chiropractic Center 1
  • 43 Grass Lake Chiropractic Center 1
  • 44 Inside Out Chiropractic 1
  • 45 Leverenz Family Chiropractic 1
  • 46 Black River Acupuncture & Integrative Wellness 1
  • 47 Gilead Healing Center 1
  • 48 NorthShore Chiropractic Center 1
  • 49 Burkhart Chiropractic 1
  • 50 Horizon Chiropractic Health Center 1

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