Trends · data through September 2026

Eye Cares in Michigan

Iceflower tracks 352 stores from 294 eye care chains in Michigan. Smoke Vision Care grew fastest over the last year, ahead of MyEyeDr. and Henry Ford OptimEyes.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
294
Tracked stores
352
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Smoke Vision Care and MyEyeDr. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Smoke Vision Care ▲1 +0.5%
2 MyEyeDr. - +0.3%
3 Henry Ford OptimEyes - -3.2%
4 Fraser Optical - -3.2%
5 Children's Eye Care - -10.2%
6 Traverse Vision ▼1 -20.9%
7 Riemer Eye Center - -21.1%
8 Normandy Optical - -21.6%
  • OptimEyes
  • MyEyeDr.
  • Henry Ford OptimEyes
  • Specialty Eye Institute
  • Shoreline Vision
  • Great Lakes Eye Care
  • Grand Rapids Ophthalmology
  • Other tracked chains

Store footprint

Store map

352 tracked store locations in Michigan. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 36 of the 352 stores (10%); 269 of the 294 tracked chains have a single store here. 3% of the tracked health & beauty stores here are eye cares, the same share as across the United States.

  • OptimEyes (1)
  • MyEyeDr. (14)
  • Henry Ford OptimEyes (5)
  • Specialty Eye Institute (2)
  • Shoreline Vision (1)
  • Great Lakes Eye Care (1)
  • Grand Rapids Ophthalmology (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 MyEyeDr. 14
  • 2 Normandy Optical 7
  • 3 Fraser Optical 6
  • 4 Henry Ford OptimEyes 5
  • 5 Family Eye Care 4
  • 6 Traverse Vision 3
  • 7 Smoke Vision Care 3
  • 8 Children's Eye Care 3
  • 9 Riemer Eye Center 3
  • 10 Eye Surgeons Associates 2
  • 11 Hass Vision Center 2
  • 12 Eyes On Main 2
  • 13 Southwest Vision Center 2
  • 14 Associates in Eye Care 2
  • 15 Main Street Optometry 2
  • 16 Advanced Eyecare 2
  • 17 Advanced Family Eye Care 2
  • 18 Riverside Eye Center 2
  • 19 Specialty Eye Institute 2
  • 20 Advanced Eyecare & Contact Lens Center 2
  • 21 Riverfront Eyecare 2
  • 22 Chelsea Vision Care 1
  • 23 Advanced Eye Care of Michigan 1
  • 24 Evergreen Eye Care 1
  • 25 Greenberg Laser Eye Center 1
  • 26 Baldwin Eye Care 1
  • 27 Paragon Ophthalmology 1
  • 28 Vision Source Howell 1
  • 29 River Country Eye Care 1
  • 30 East Lansing Family Eyecare 1
  • 31 Norton Eye Care 1
  • 32 Complete Eye Health 1
  • 33 Focus Eyecare 1
  • 34 Mid-Michigan Eye Care 1
  • 35 Southland Eye Clinic 1
  • 36 Lambaria Eyecare Associates 1
  • 37 Clear Sky Eyecare 1
  • 38 Clarity Advanced Eyecare 1
  • 39 Michigan Vision Institute 1
  • 40 Skiba Vision Center 1
  • 41 Life Vision Eyecare 1
  • 42 Stites Eye Care 1
  • 43 Alma Optics 1
  • 44 Diamond Optical 1
  • 45 Waters Family Eyecare 1
  • 46 Oculoplastic Associates of West Michigan 1
  • 47 Eye Center of Lenawee PC 1
  • 48 Grosinger Spigelman & Grey 1
  • 49 Meridian Eyecare P.C. 1
  • 50 Cook & Hayden Vision Care Center 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.